There is an ever-increasing number of social networking sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits.
Currently, the top 5 social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Instagram. Let’s take a closer look at each of these to help you decide where to focus your social media marketing attention.
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Facebook now has more than 1.7 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content. Despite reports that Facebook is decreasing in popularity amongst a younger audience, it is #1 in the world and #1 where it counts-with consumers who have money to spend.
The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device.
They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them.
Quick Fire Facebook Tips
- Be genuine and authentic, show your personality, brand and sneak peeks
- Use a variety of different content methods, videos, polls, posts, share links and ask questions
- Be consistent, try to post something daily on your Facebook page
- Follow others in your niche and engage on their content authentically
Read More: Facebook 101
Twitter has 260 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business. More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets.
Quick Fire Twitter Tips
- Show your personality as much as you can in 140 characters
- Be authentic and genuine
- Follow others in your niche and engage on their content
- Use no more than 3 hashtags
- Tweet regularly, Twitter is a fast moving platform
Read More: Top Twitter Tips
LinkedIn, geared towards businesspeople, has 500 million users with more men than women using the platform. This platform works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people.
Quick Fire LinkedIn Tips
- Use only professional looking photos. A blurry selfie with a filter on it doesn’t work on LinkedIn
- Keep your basic profile updated
- Brand your profile with a professional background photo
- Find and join groups
- Be professional, LinkedIn is a much more business based social media platform
Pinterest isn’t technically a social media platform, it is a search engine that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35. It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle.
Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is the site for you.
Quick Fire Pinterest TIps
- Use a business account so that you can enable rich pins and link your website
- Invest in a scheduler such as Tailwind to schedule your pins
- Use Canva (it’s free) to make graphics for each of your blog posts and share them on Pinterest
- Make sure all your boards are relevant to your niche and have at least 15-20 pins in them. Boards that are specific, have a good description and are full tend to perform better
- Follow lots of people in your niche
- Join relevant Group Boards
Instagram now boasts over 1 billion users and is fast becoming one of the most popular social media platforms. It is primarily a visual based platform with users sharing photos. The most popular age groups are teens and young adults. 68% of Instagram users are female and an estimated 71% of US business are on Instagram and it tends to be the social media platform of choice for influencers.
Instagram stories are used by 400 million users daily which shows a huge potential for video-based content. As stories and posts tend to be more personal, Instagram boasts a 4.5% higher conversion rate.
Quick Fire Instagram Tips
- Use hashtags, posts with hashtags get seen by more people and get more likes
- Be personable, genuine and authentic
- Photos with faces get 38% more likes
- Use stories and mix it up with a variety of different methods including video, boomerangs, quotes, questions and other stickers
- Use the location (it doesn’t have to point right to your house!), those posts get over 70% more engagement
Read More: 5 niches ripe for Instagram
Quick Fire Social Media Tips
It is easy to get overwhelmed and try to do All The Things. But I’m gonna let you in on a little secret. You are only human. There. I said it. And as you are only human, you are more than likely going to get burned out if you try all the social media platforms when you first start out.
- Focus on one social media platform, do it well then move on to the next one. Stick to three tops even when you are Social Media Master.
- Find out where your audience hangs out. Not every niche will be popular on every platform. Focus on the platforms that your audience spends time on.
- Be genuine and authentic (kind of the same thing, but you get the point). People are drawn to those that are authentic and who they can relate to.
- Know your platform. Each platform is different and will require you to engage slightly differently. For example, LinkedIn is much more professional than Twitter. Instagram is very visual, while Pinterest is also visual, it is a search engine.
Read More: 8 tips to simplify your social media marketing strategy
Good social media marketing is all about making connections. If you’re not already using these 5 top sites, find out where your audience hangs out and open an account to test things out. You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market.
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