Social media has become firmly established as an effective way to market almost any business, but there are so many sites, tasks, profiles and publishing to manage every day, it is easy to feel overwhelmed. The most successful social media marketers have several habits that enable them to do it all successfully. See how many of these social media tips you’re already doing, and add those you aren’t to your day to see what a difference they can make.
If you are just starting out, I would recommend picking ONE social media platform to start off with. Nail it and then once you have that up and running successfully, add another platform to the mix. You will find that you burn out trying to master all at once otherwise.
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Social Media Tips | Know your niche
Know what the people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new golfer will want to know about perfecting their swing. Think beginners new to your niche, and intermediates, and you will become a magnet for them as they look for solutions to their main issues.
Stick to your niche. You don’t want to be posting exercise videos and tips if your niche is crafting. It will confuse your readers and they most likely will end up unfollowing you as you aren’t relevant to their needs any more.
Schedule a good chunk of time weekly or monthly for social media marketing to come up with new ideas for your social media posts. Make sure they all link back to your niche somehow. This way you have all your week or month planned in advance and you are making sure they are relevant.
Social Media Tips | Block time on your calendar
Make an appointment each day with your social networking profiles. Thirty minutes per day 2 or 3 times a day will prevent you from getting distracted and eating up your time. Log in, look around, and interact as needed. Don’t constantly crank out content with no thought to what’s actually happening in the account.
For example, if you have a Tweet that is getting a lot of traction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can.
When you time block for each social media platform, don’t get distracted and just scroll aimlessly (like I do sometimes!). Stay focused, reply to all your comments, comment on other peoples posts thoughtfully (not just great post), add relevant posts as necessary and follow other people in your niche.
Aim to follow a certain amount of people per day, comment on a certain number of posts per day and engage with others in your niche regularly. Follow people you genuinely want to follow. Don’t just get follow happy because others have told you that’s the way to go.
Create a newsfeed that motivates and inspires you. Note how this is bold. You don’t want to follow people because you want to follow them back. By creating a newsfeed that inspires you it will keep you motivated to want to keep on creating, rather than just scrolling past all those people you followed that didn’t capture you.
Try to be authentic. People can tell when you are just commenting for a like or a follow.
Related Post: The 5 Top Social Media Sites | Where should you focus your attention
Social Media Tips | Leverage advertising as needed
Even a small budget can go far with the right content on the right network. Using the example of the hot tweet above, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those interested in your niche who are on the network but not connected with you yet.
Make sure that you have a clear purpose in mind when you do promote a tweet, a Facebook post or a pin. Don’t just promote your latest post each time.
Think about how that sponsored content will benefit your business.
Are you providing a clear call to action, for example by asking them to subscribe to your mailing list?
Social Media Tips | Using automation as needed
A growing number of tools will allow you to manage multiple social media accounts, with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around the clock marketing.
Some examples of social media automation tools are:
- Tailwind for Pinterest and Instagram – I use Tailwind religiously for all my blogs and would be lost without it
- Co-Schedule – you can try out a 14-day free trial with no credit card to see if you like it
- Smarterqueue – another one you can try out for 14 days with no credit card
- IFTTT (if this, then that) – a free app that lets you decide how your apps work together. For example, I have mine set up so that every time I post to Instagram it automatically makes a new post to Twitter and my Facebook Page. Instead of just the link that you normally get when you share your Instagram photos to Twitter, this app will make a new post with the photo included so everyone sees your photo and not just the link.
Social Media Tips | Think engagement, not just eyeballs
Your content should have a high potential to evoke a response, such as a comment, like or share. Make your calls to action obvious to get the response you want.
- Provocative or thought-provoking question
- Sharing interesting articles and other niche-related content, and encouraging others to as well
- Creating a range of content at your site and sharing it
- Comment on a recent news item
If you get a comment, reply to it as appropriate. Stuck with a troll? Don’t engage on their unprofessional level in front of the entire world, just delete their nonsense and block them.
In the posting, give a clear call to action, such as “Like or share if you agree.” For more details, invite them to share more with, “Let us know what you think in the comments box below.”
Create Engagement by:
- Asking a question
- Getting your readers to share a photo or GIF relevant to your post
- Asking their opinion
- Getting them to share a favourite something relevant to your post such as a tip, place, idea
- Asking your readers to share your post
Related Post: 8 ways to simplify your social media marketing
Social Media Tips | Follow others and engage as needed
See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you look like someone worth paying attention to.
Blogging and online businesses shouldn’t be a one-man show. You need to build relationships with others.
A good step is to follow and engage with their social media. Follow their profiles, comment and like their posts. If you do this consistently they will remember your name. Regularly comment, like and engage on others in your niche. Even better, if you provide value, you will stick out.
Don’t just follow and hope for a follow back. Social media doesn’t often work that way.
Social Media Tips | Connect with thought leaders
Connect with the top people in your niche. You can learn from them and will be keeping good company, which over time may result in a range of profitable opportunities.
Spend some time following and engaging on their posts. Share their articles, comment on their posts or even private message them. You never know what kind of relationship you are building with them.
Social Media Tips | Track your results
See how many engagements you get from each activity. If driving traffic to your site, create a unique URL for each network campaign so you can see the results from each network quickly.
Schedule some time each week to check your stats and see how each of your platforms are performing. Don’t just look at follower numbers. Also have a look at the rate of engagement, comments, re-pin/tweet/share and other statistics.
You can find analytics on most major social media platforms. Take some time to become familiar with the layout of the analytics and the statistics it tracks, each platform will track slightly different statistics.
Make a spreadsheet or grab a good ole fashioned pen and paper to track your engagements, social media profiles and blog posts. Over time this will give you valuable insight as to what is working for you and what is just plain wasting your time.
Social media doesn’t have to be scary. Have a bit of fun with it in the beginning. Experiment to see what works for you and what doesn’t. The beauty of the beginning when you have a small following is that you can experiment and play around until you find your groove.
When you are a Big and Important Blogger then you need to be consistent so you don’t confuse your followers. The beginning is the perfect time to have a play and an experiment. Just have fun and don’t worry too much yet about the numbers. They will come once you have found your groove and hit your stride.
What social media tips would you add to the list?
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