Search engine optimisation has evolved over the years. You used to be able to chuck the right keywords on your page and Bob was ya uncle. The Google bots slash spiders would pick up these keywords and give you a big thumbs up which earned a higher rank. Now, these spiders are much smarter and a whole host of other factors come into play. SEO in 2019 is focused on producing quality content that your readers find valuable.
But how does quality content help your SEO efforts? Read on and find out, my friend.
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Content is King
It is a very cliched saying but it fits well in this context. Content is the foundation of your business. It is what makes people stick around and check out more of your site. It’s what makes them return again and again and tell others about your site. Quality content is powerful enough to boost your page rankings.
If you neglect your content, you are missing out on one of the most effective ways that you can raise the level of traffic you can get. How? Simply put, you will create loyal followers who will share your content more readily which in turn brings them back with reinforcements. You can’t get better than that really.
Quality over Quantity
Falling into the mindset that more is better when it comes to content will backfire on you. It’s far better to have five quality pieces on your website than to have fifty poor quality pieces.
Not only does good content create customers, but it creates a happy search engine when it checks your site. The content should have meaning for your visitors – something that they can take away – whether it’s informative or entertaining, and it should stick with them.
Before posting anything on your website, think:
- How does this benefit my readers?
- Does this content fit my goals?
- Am I proud of this piece of content?
- Will my readers find this valuable?
- How does this fit my niche?
If your content does not align with your goals, does not help solve a problem or benefit your reader and you know deep down that it’s pretty, well, crap don’t post it.
But how does quality content really affect your traffic?
Think about a time you have been to a site and the content is really poor. It has so many ads, it’s click bait and you have to scroll forever to get to the point of the article. Are you going to go return to that site? Would you tell your friends all about it? Probably not.
In contrast, think of your favourite site that you return to again and again. How does it differ? Have you told your friends about it?
That is the difference between quality content and someone who just wants clicks.
While the first site might get more traffic in the beginning. In the long run, the second site is going to do much much better as the readers are going to stick around, visit more pages and will most likely return.
Read More: How to write an amazing blog post
Consistency is Key
Timing matters, too. You can’t just put something up, even if it’s just good quality and then stop. You have to keep the content going. Hit or miss content misses more often than it hits the target – and sporadic posting makes Google value your site less because it’s not fresh.
Search engines like websites that produce new quality consistently. This doesn’t mean posting something every day. It could mean posting once a week, once a fortnight or even once a month. As long as you are regularly posting new content, you are keeping search engines (and your readers) happy bunnies.
Your readers will appreciate consistency as well. They will know when to come back and check on your site if you post the same day every week/month. If you produce quality content, they will come back and you are starting to create loyal followers.
Top Tip: Decide what your content frequency will be (one that is going to be manageable for you), pick a day to post new content and stick with it! If it is going to be difficult maintaining it, consider scheduling your content in advance to create consistency.
How Does Google Define Quality?
What do search engines define as good content? It’s content that’s useful to your site visitors. That’s what the search engines look for. But that’s not all they look at when checking your site.
There are other things that factor into them deciding if your content is good or not. They look at the amount of work involved. A 2000 word post is considered more valuable content-wise than a 500-word post. Everything on your site is checked – even the visuals like images or slideshows. Pixelated photos aren’t going to do you any favours.
A poorly constructed website that looks like it was put together by an amateur won’t rank as well – especially if the content has misspelt words, long blocks of unbroken text or the sentences just don’t make sense.
Take Action: Go through your site and do an audit, check each page for spelling mistakes, correct grammar, photos and content. It may take some time, depending on how big your site is, but once it is done, you won’t need to do it again.
Niche Specific Content
The content on your site has to be targeted at whatever niche or subject your site is geared toward. If your site is all about custom car parts, then your content should reflect that. If you start having posts that are off-topic, then the search engines don’t consider this to be relevant or quality no matter how well it might be written.
Plus, it’s going to confuse your readers if they have come to expect certain topics from you.
Quality content is your best tool when it comes to traffic. Even if you have your keywords down pat, your onsite and offsite optimisation on point, if your content is rubbish, you won’t get the traffic. It’s as simple as that to put it all in a nice wee nutshell.
What are your thoughts on content for SEO? Leave a note in the comments and share them below,
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