You have probably heard how Pinterest is massive for traffic. Just ask in any blogging group on Facebook what is best for traffic, after SEO comes Pinterest for most bloggers. Myself included. All my blogs get the majority of traffic after SEO from Pinterest. It can be overwhelming at first, where do you start? The best place to start is by making sure that you have set up a Pinterest business account correctly.
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Step One | Set up a Pinterest Business Account
First things first, you need to create an account. Log into Pinterest (click here) and set up a Pinterest business account. Make sure you click on business account down the bottom, not personal. You won’t be able to do cool things like add your website or stalk your statistics.
Next put in your business name (not yours, unless your business name is your name. Then that’s ok) then pop in what type of business you have. If you are a blogger then you come under “Professional”
After you have done this you will be taken through a series of steps to create your Pinterest business account.
- Choose your language and country
- Add your website
- Choose topics that describe your business (don’t spend too long doing this as Pinterest will get to know your pinning habits after a while and show you the most relevant pins in your feed)
- You will then be prompted to install the browser button. I would recommend installing the browser button as it will enable you to pin easily from any website you visit. All you need to do is press the Pin button and it will come up with a series of images to pin, choose one and then pop it in the relevant board. Easy peasy.
Step Two | Editing your Pinterest Business Account Profile
Excellent, you now have your brand new Pinterest business account up and running. Huzzah! Now the fun begins. The first thing you need to do once you have created your account is edit your profile. Don’t worry. It’s easy peasy just like the last step.
Up in the right hand corner, there are three dots. If you click on them a drop down box will appear and you are going to click on “settings”
Theeen you are going to sell yourself! Make sure that your business name is correct. If you can get the same URL as your business name then you get bonus points. Change the picture to one that matches all your social media profile pictures. Make sure that it is a high-quality photo and it represents you well. No blurry photos of you drunk at a party.
After that, you are going to change the About You section. However, you don’t want to write that you love puppies and pizza. Unless you blog about puppies and pizza. Then you are more than welcome to add that information in. However, you want your About You section to represent what you can do for others. How you can help them and most of all why they should follow you. Stuff it full of keywords so that your profile shows up when people use the search function to search for relevant people.
If all your social media profiles are the same picture then you are creating consistency. Remember: consistency is key. People will start to recognise you if you have a consistent profile throughout all your platforms.
Step Three | Claiming your Website
Claiming your website is actually relatively straightforward.
On the Settings page scroll down until you come across the “Claim Website” section or click the navigation bar on the left.
Type in your website and hit the Claim Website button. You will then have two options. Click the HTML tag option and you will be taken to a new popup with a code. Copy the number in between the ” and ” and head over to WordPress.
In WordPress find Tools on your Dashboard menu and click available Tools. Paste the number in the parentese you just copied from the HTML code into the Pinterest option in your WordPress tools. Scroll down to save changes and go back into Pinterest. Click on claim website and you are done. Just sit back and wait for the Pinterest bots to find your site.
Note: This will only work if you have Jetpack installed. It will then take you to your Jetpack dashboard, scroll down until you see Pinterest, paste your code then click save settings.
If that doesn’t work
If for any reason you have trouble doing it this way there is another way. I had to do this for my Travel Blog. Download a plugin called All Meta Tags and activate it. You will find the plugin under Settings after you have activated it on your WordPress dashboard (it will be named Meta Tag Inserter). Scroll down to find the Pinterest site verification, insert the number that you copied from Pinterest and save changes. Go back into Pinterest and claim your site.
It can take up to 24 hours for your site to be verified so don’t stress too much if it doesn’t happen straight away.
Step Four | Making your first board
Now the real fun begins!
Making boards and Pinning.
The key to setting up a successful Pinterest business account is in the content. You should only be creating relevant boards that your readers will find useful and help them solve problems related to your niche. For example, if you are in the health and fitness niche, you don’t want to be making a board dedicated to knitting. That’s a no and what your personal Pinterest account is for.
Go back into your profile, click on boards and then click create board.
When naming your boards don’t choose generic terms like ‘Blogging’ and ‘Heath’. Try to use keyword rich sentences. This will make it easier for people to find you. Capture the essence of your board in a sentence such as ‘Tips for setting up a blog’ ‘Under 10-minute workouts’. This way when people are searching for boards, yours is more likely to be ranked near the top as yours will have relevant keywords. Especially if they search for things in sentences (like I tend to do). It is much harder to rank with generic words.
After naming your board you will be taken to your brand new empty board. Click on the pen icon to edit your board. Now you are going to add a description and choose your category.
Again use lots of keywords in your description so people can find you. Don’t just add’This is a board about blogging’. What is your board about? What is on your board? How is it going to help your followers? Why should people follow this board?
If you do want to make boards that aren’t relevant to your niche you can make them ‘Secret Boards’. You will be able to see your board but others won’t.
Step Five | Finding Pins
Now you will need to find pins to fill your board up. I would recommend finding at least 10 per board to start off with so when people go to your profile there will be no empty boards. They will look full and be inviting for others to follow.
You can either click on the Pinterest button in the top lefthand corner to be taken to your feed or you can use the search bar and type in your keywords.
After you have found some pins save them by hovering over the pin, clicking save and then finding the relevant board.
Once you have filled up your board you are going to repeat the previous step and this step until you have 10-15 boards to start off with.
Step Six | Following Other Accounts
In order for others to find you, you need to find them and be active.
There are several ways to find other accounts. My favourite ways are:
Using the search bar and typing in keywords. Just make sure that you change the settings from finding pins to finding people using the drop down bar
This will pull up the most popular relevant people with the keywords chosen.
Looking through who a relevant account is following. Click on someone you are following, click on their following and follower tabs to find people relevant to your niche. Do this on several accounts to build up your own following section.
Ana from The She Approach is someone I follow, I can see who she follows as well as who else follows her. This is a great source of finding new people to follow.
Click on the following tab and it will bring up recent pins from people you follow. You will see profile pictures and beside this, a silhouette of a person with a plus. Click on this to find even more people to follow that are recommended.
Top Tip: Follow new accounts every day or two until you have built yourself up a nice feed. Once you have done this, it pays to regularly schedule a time to follow new accounts at least weekly.
Step Seven | Regularly Pin
The last step to successfully set up a Pinterest business account is to regularly pin and follow new people. I would suggest pinning daily, other peoples pins as well as your own. If you don’t have the time to manually pin every day, invest in a scheduler such as Tailwind. You can try it for free to see if you like it first. I use Tailwind for all my Pinterest accounts.
If you can’t invest in a scheduler, download the Pinterest App on your phone and set aside 10-15 minutes daily to go through your home feed and followers feed. It is good practice to pin from both of these feeds. Pinterest will trust you more.
After you have set up your Pinterest business account, setting up rich pins is a good idea. Rich Pins will add extra information to your pins and have a better repin rate.
Resources I use
- The She Approach – Making Pinterest Possible. This ebook is jam-packed full of tips, strategies and tried and true methods for how to set up a Pinterest Business account and grow it successfully.
- Tailwind – I use Tailwind to automate my Pinterest Accounts. I particularly like the Tribes for finding new content. You will find that the more you use the Tribe feature, the more likely your pins are going to be re-shared by other tribe members.
One of the first things you should do after setting up your website is to set up a Pinterest Business Account. Pinterest is a massive driver for traffic to websites and it’s FREE! You have nothing to lose.
What tips would you add?
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- 8 habits of successful social media marketers
- The top 5 social media sites
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