Search engine optimisation doesn’t stop at keywords, you need to optimise your entire site to build up those rankings. Luckily, this isn’t as hard as it sounds if you follow the tips in this post. You’ll be on your way to the first page in no time at all. Huzzah!
SEO optimisation includes Onsite SEO and Offsite SEO. This means you need to look at what’s happening on your own page as well as get those all-important backlinks from other websites.
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Right, let’s get into the nitty-gritty. Onsite SEO.
This deals with the things you can edit on your own website to make your web content more likeable by Google.
What is onsite SEO?
Simply put, it is optimisation you do on your page for search engines.
- Using relevant keywords in your content.
- Using relevant keywords in your headings
- Using relevant keywords in your alt text
- Using relevant keywords in your meta tag – if you have Yoast SEO (a WordPress plugin) you can edit your meta description. This is the description that shows in search engines under your link
- Make sure that your content is scannable and readable. This means making your sentences and paragraphs short and using headings to segment your writing so that readers can scan your content and still take away your main points
- Using relevant inbound links (links that direct your readers to another page on your site)
- Using relevant outbound links (links that direct your readers to another website that isn’t yours)
- Make sure that your headline isn’t too long and uses relevant keywords
- Ensure your page loading speed is low you can check this at Pingdom
- Produce quality content that is up to date.
- Be consistent. Google likes active websites so make sure that you are adding new content to your website regularly.
This is where keywords are your weapon. Every page should have about 0.5 – 2.5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it.
For total optimisation, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph and also at least once in the body.
Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases).
Read More: The ultimate guide to keywords
Internal links are highly recommended. This means linking your blog posts and pages together if they are relevant. You want to spread your own links throughout all your posts if you can. This will also help your bounce rate as people will stick around on your website. See what I did there? Added an internal link. Boom!
You can optimise your images for SEO as well. Since Google can’t tell what your images are about, you need to tell Google yourself by adding an alternative text to your images.
You can do this when you are editing your page or post in the WordPress editor. Simply click the little pencil and add your alternative text (with your keyword included). Easy peasy.
A good theme will ensure that your website is optimised and responsive. This is a huge determining factor when it comes to SEO. If your site is slow, sluggish and unresponsive, search engines aren’t going to rank it very high. A premium theme will ensure that all the behind the scenes stuff is up to scratch. I personally use Bluchic themes and can recommend them hand on heart.
Take Action: Do a wee SEO audit, this includes updating old blog posts and making sure your website ticks all the boxes above
Now you know all about on-page SEO, it’s time to delve into off-page SEO.
If you haven’t already guessed by now, off-page SEO is everything that you do to your site to optimise it for search engines that aren’t on your page.
Offsite optimisation deals with the stuff outside your website that can contribute to SEO. One of the main components of offsite optimisation is getting backlinks.
A backlink is basically someone else’s website linking to you. Pages with higher page rank that link back to you give more Google Juice (the good kind of juice). The key is to get as many high page rank, relevant websites linking back to you.
Quality over quantity, ’nuff said.
- Building backlinks to your website. This is links from other sites that point to your website.
- Social media marketing, people will be able to find your site through various social media platforms
- Submitting your site to directories and submission sites
How to build backlinks:
- Think quality rather than quantity. If your website is on lots of spammy, irrelevant sites then this won’t do your authority any good. You want your website on good quality sites.
- Guest post on higher authority sites. Guest posting is when you write a piece of content for someone else to publish on their site. This is great for getting fresh eyes on your content, a good quality backlink points to your site and you may just gain yourself a new reader or two. Usually, you can use the contact form to contact bloggers to see if they take guest posters or they will have a work with me section which will have their guidelines for submission.
- Collaborate with other people in your niche. This could be in the form of a roundup post or adding extra content to someone else’s post. If you look in Facebook Groups, often people ask for contributors for a post they are putting together. It is well-worth volunteering to do this as not only are you getting all the benefits of guest posting, your contribution will usually be shorter and you will start to build relationships with other bloggers
Take Action: Now your task is to find some bloggers to collaborate with or guest post for. Start building those backlinks!
SEO doesn’t stop at keywords, you need to optimise your site and look to creating links that point back to your site from outside sources as well.
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