Once you have made your shiny new opt-in form to start growing your email list to epic proportions, you want to show it off to as many people as possible. The more people that see your form, the more likely you’re going to get some sign-ups. There are a few strategic places you want to pop your opt-in form on to gain maximum exposure. Find out where they are in this post and before you know it, you’ll be inundated with email subscribers.
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Set Up Your Squeeze Page
Your squeeze page has just one purpose – convert visitors into subscribers. That’s it. It’s not there to sell a product or offer deep insight. It’s there to tempt and convert. A squeeze page is usually 100% above the fold. That means everything your prospect needs to see is seen right when they land. They don’t even have to scroll. In some ways, a squeeze page can be harder to create. You need to get your message across in a concise but powerful way that will entice readers to sign up.
Elements of a Squeeze Page
- The headline. This can be created just as you would create a sales letter headline, always focused on the needs of the customer. You can include a sub-heading (or two), but it isn’t mandatory. Only use it if you think it adds value to your page.
- Either an image of your free opt-in offer or a video. Both have been shown to be successful. If you do a video, make sure it is short and sweet and provides urgency. Talk about what your opt-in is and why the reader needs this opt-in in their life. Don’t drag out your video, people aren’t going to stick around for a 23-minute explanation on why they need a blog post checklist.
- I’m a fan of bullet points (not sure if you have noticed yet….) Bullet points should be created from 5 or so of the best things your readers are going to get out of your opt-in. Don’t give away all the goods (a lady never reveals all her secrets), just give away enough so that they know that they need this opt-in.
When it comes to designing a squeeze page, you can either go professional and hire a graphics designer – or take the do it yourself route. Just make sure it’s up to par because you don’t want to deliver a poor first impression.
Populate Your Blog with Opt-In Opportunities
Blogs often have no opt-in form on them – yet they’re one of the heaviest traffic areas for your whole business! There are many blog opportunities where you can place an opt-in form.
Your sidebar is a good place to start. Pop a form in the upper section of your sidebar – so it is one of the first things that they see before scrolling down. There are a couple of ways you can do this, either a built-in widget or embed your code into a text box. Remember to match or complement your brand colours, fonts and overall feel. Most email service providers are fairly flexible and you should be able to customise your form to suit.
Note: Make sure you keep an eye on the width of your form. Often you will see forms that don’t quite match, they are either condensed and look out of proportion, too big and leak out onto the rest of the page or far too small.
Each and every post on your blog should have an opt-in form in it. There are plugins you can use that will automatically do this for you. MailMunch is a good plugin that you can use for free that allows you to design email forms that you can place in all sorts of corners, nooks and crannies on your website. If you don’t want to use a plugin, simply copy the code and embed it into your blog. Just make sure you’re using the Text tab before you paste the code. Then save it. You can increase the width of your form from what you used in the sidebar so that it looks uniform with your blog post’s width.
Another place to use opt-in forms on your blog is in your header bar. There are tools like the Hello Bar, which fit neatly across the upper portion of your blog and help you build a list that way.
Test Various Pop-Ups to See How Your Audience Responds
The word “pop-up” has the tendency to make you cringe and feel instantly annoyed. Well, I know it does with me anyway! Consumers tend to dislike pop-ups, but as much as they are disliked, they work. There are many ways that you can use pop-ups from the less intrusive to the “in your face” methods. Find a method that you like the look of and give it a go on your site.
Types of Pop-Ups
A lightbox is very popular with many marketers. It’s a code that basically dims the rest of your site while highlighting your opt-in form pop-up. This is better than the old fashioned pop-ups that you used to have a hard time chasing across the site so you could click on the close “X” button.
There are other types of pop-ups that you can use that make your opt-in look like a private message. When your visitor arrives on your site, they will be there and either instantly or a few seconds in, see your pop-up in the lower right corner of your site (depending on how you time it). The whole box is clickable, so what you’re doing here is not actually using an actual pop-up opt-in form. You’re sending them to a page with an opt-in form on it. So for example, your pop-up could say something like, “Want to know how I started earning $100 a day consistently? Click here to find out!” You would link them to your squeeze page where they could see the details of the report and sign up to download it instantly.
Split Test Pop-Ups
Try using a variety of messages on different categories or pages within your site, tailoring it to the content they’ve clicked on to see on your site. You could, in effect, tailor which squeeze page you send them to. That way, even within a broad niche, you’re able to pinpoint the needs of each individual customer and point them in the direction they need to go. Whenever they go to another area of your site, they’ll see a different pop-up … or, you might make it so that after they see one pop-up that day, they don’t see another one until next time they come.
Try different wordings, different graphics and different types of pop-ups to see which your audience best responds too. No two audiences are the same, what may work for one, may not work for another.
Remind Buyers of Your Products Where They Can Opt-In
Often, when someone buys your product, they won’t confirm the opt-in email you sent them. This proves even more true if they are immediately taken to their download page. That’s understandable, online marketers have a reputation that isn’t always flattering. Give your readers and buyers ample opportunities to sign up. You can provide the link to your squeeze page within the products that they buy. For example, at the end of a PDF report, you can have something like this:
“I hope you’ve enjoyed my XYZ course! I love sharing tips and freebies with my loyal customers, so if you’d like to get notified of these gifts when they become available, just add your name and email here: (insert URL).”
They’ve just finished reading your wonderful course, so this is the perfect time to let someone (who sees value in what you offer) know where to get more – and freebies are very enticing! You can even craft a follow-up or free bonus report to accompany this creation they just bought and offer the bonus to them as the free opt-in – like an unannounced freebie.
You can do this even if you have a membership site or a video course, too – just include text inside the files that share where they can sign up for more information.
Giving your prospects ample opportunity to sign up to your list is not harassment or spamming. It’s a genuine courtesy if you plan on providing true value to those people.
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