Most social media marketers aim for eyeballs, but it’s engagement that will drive high page rankings and more followers, for increased profits. Getting more interaction on your site, blog, and social profiles is the name of the game.

There are several ways to accomplish this through the content you write.

What would happen if you focused on writing for more reader interaction and engagement, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!

Know your niche

Give them the content they want. How do you know? Answer their frequently asked questions, comment, on what they say, and hang out where they do. Offer advice, hints, and tips they will not only read, but share.

Try to stay within your niche and not go too far off topic, you can stray a little bit if you are writing for authenticity and letting your audience get to know you. However, try not to do this too often or you will confuse your readers. For example, I wouldn’t post about hiking on this website because it isn’t relevant.

Have a look around and see the type of content others in your niche are posting about. Don’t copy (no one likes a copycat!), but have a look at their top performing posts to gain ideas about what works.


Join the conversation

Web publishing allows your information to spread far and wide, but it should not be a one-way street. Join in conversations. Don’t be a lecturer. Comments, likes, shares on your part will encourage others to behave in the same way.

Always reply to comments on your posts, photos, videos and other content. Be thoughtful and genuine. Try commenting on posts from others in your niche. Build a relationship and you will soon start standing out.

There are many Facebook Groups you can join and be involved in conversation in. Start building your authority by answering questions, providing insight and giving away information.

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Invite guests

Guests broaden the conversation and reduce the need for you to crank out more content. Inviting guest bloggers and encouraging contributions build relationships with your existing followers but can also bring in new ones connected with your guest.

You can also guest post on other websites in order to gain traffic to your own social media or website.


Create surveys and polls

People love to be asked what they think. Create short surveys and polls to get information and encourage an atmosphere of interaction. You can also give them an incentive or little surprise thank-you gifts, such as special reports, handouts, cheat sheets, and other free information items that can also broaden out the conversation in relation to your niche.

Provide variety. Ask a mixture of polls and surveys, they can be fun ones that allow you to get to know your audience a bit more (favourite place to work, where in the world where they are from etc). Surveys can also help you know what type of content to create and you can gain valuable insight into your audience.


Create contests

Everyone loves a good contest. Make contests related to your niche and the free items you wish to give away, or products you wish to sell.

You can do these on Facebook, Twitter or Instagram. It is a great way to gain more followers and get others talking about you and your business.

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Perk up their passions

Choose hot topics that are currently being discussed a lot or items in the news. Avoid being offensive or controversial, but do ask what they think.

Create meaningful conversations with your audience and get the debate going. Do be aware that you may get some negative comments if you have picked a particularly hot topic such as politics or religion. Be mindful to not engage in negative conversation and try not to stoop to the level of negativity.

Hot topics often get shares and engagement so if you do it well, this can create more awareness of your brand and business.


Use images strategically

A picture is often worth a thousand words. Use images to support your content and grab attention in a way that a headline might not. The image could also encourage comments and other forms of engagement.

Use a mixture of types of images such as quotes, behind the scenes shots, professional photos, stock photos, gifs and memes.

Make sure your images a clear and appealing to the eye, no pixels, please!


Use PowerPoint decks and videos

If a picture is worth a thousand words, a good deck or video could be worth tens of thousands of words. Post on prominent social sites and embed in your own site or blog. Consider including a transcript to post on the social site page and you will pick up traffic based on keywords. Turn on the comments section and see what people are saying. Engage in conversation with them genuinely and authentically.

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Don’t skimp on tags

Think of tags as keywords that will drive traffic in a number of ways. The easiest these days is that users of social sites can click on a tag and see all of the latest information published in relation to that tag. Tagging is, therefore, one of the best ways to attract a niche audience, who will be the most interested in engaging with you.

Geotags on Instagram are fantastic because people often search for those in their area. It can expose you to a whole new audience.


Utilise Videos

Videos are so popular on social media. Capitalise on Instastories and Facebook live. They tend to be shown to more people than you reach in a regular ole post.

Use a range of different types of Instagram stories such as boomerangs, questions, quotes, photos and short videos. Instagram stories get shown to your followers with the newest first so try to do a couple of days to keep your stories at the front. Save and add them to your highlights so your followers can view them for more than 24 hours and your new followers will be able to see them too.

Facebook and Instagram lives get a great reach, do a live video on tips related to your niche and keep an eye on the real-time comments. Acknowledge and reply to these as you see them pop up if you can. This is a great way to keep the conversation going and to build genuine relationships with your followers.


Final Thoughts

What would happen if you focused on writing for more reader interaction, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!

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What would happen if you focused on writing for more reader interaction and engagement, rather than more traffic? Try these suggestions and test out your theory. The results may surprise you!

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