Are you sick of always creating the same kind of content over and over again? Is your blog starting to become stale? Do you dread having to write content? Well, my friend, variety is the spice of life. Or so the saying goes. Change up your website and blog by creating different types of blog posts. Become exciting, versatile, different and add more dimension to your blog by utilising different types of content that allows you to stretch your content creator wings and delve deeper into topics.
What are you waiting for? Read on and prepare for inspiration overload!
Quickfire reasons to create different types of content
- It keeps you interesting
- By utilising different types of content, it is enabling you to delve deeper into a topic because you can tackle it from different angles
- Your readers won’t get bored
- You aren’t becoming too predictable
- It’s fun
- You can see more clearly what types of content tend to perform better with your readers
- Diversifies and adds dimension to your website
Different types of blog posts you can create
List posts tend to perform well and can be quick to write, they are among the most shared types of posts. However, don’t fall into the trap of just writing a list, you still want to provide value to your readers. Steer clear of simply posting a picture and adding a few words. The best thing about lists is that they can literally be about anything, you get to choose.
- Your favourite restaurants in a city
- Reading list
- Favourite apps
- Top plants to grow in spring
- People to follow in your niche
- Best tools for ….
Top Tip: Make sure you provide value with your list
These are nice, easy peasy blog posts to whip up. Think of them like grocery lists or to-do lists for your website. You can create checklists for any type of content or niche, you might just need to think outside the square a little.
- Open home checklist
- Engagement photography session checklist
- Clean eating grocery list
- Daily blogging to-dos
- A morning routine checklist
- Packing list for a snow vacation
Bonus: You can turn your checklist into a PDF file to use as an opt-in for your audience to grow your email list.
3. Case Studies
Case studies can be easy to create and are great to provide social proof. You can write case studies about a product you have created and use it to inspire and attract loads of new customers. Make sure that your case studies are authentic and relatable. People like stories they can relate to or that is realistic to achieve themselves.
- How Rachel increased her profits by $12,000 per month using this product
- Matthew tried my fitness plan for 30 days and lost 15lbs
- Acne skin cream has Monica’s skin looking like new, find out more!
Top Tip: Have a look through your customer list, send an email to your best customers and talk with them about how they have used your product to improve their business and share their case study on your website.
These are more common in the tech/gadget niche but that doesn’t mean that you can’t utilise them too! If you have your audience’s trust, they will be more likely to take your review into consideration when thinking about purchasing something. If you add your affiliate links, then boom, you are killing two birds with one stone. Most people tend to read reviews online now before they make a big purchase so write down your own pros and cons of a product and let the world know.
Top Tip: Make sure that you have actually used the product before (I have seen reviews before when the reviewer clearly hadn’t used the product before and it shone through like a beacon. Don’t be that person). A sure fire way to lose your audience’s trust is to review something you haven’t had any experience with before.
Interviews are quick and easy. They can be over and done within a matter of minutes. Do a brainstorm of important or up and coming people in your niche that would be of interest to your readers. You can do this via video call, phone or send a word document for them to fill out. The interview can cover current events, forecasting what is coming up in the industry, business insights, lessons they have learnt, expertise or tips.
Top Tip: Don’t just interview for the sake of interviewing, make sure that you discuss things that your readers want to know about.
You can make roundups on almost anything. Category roundups will help your readers find your favourite posts on a particular post that you have written. Roundups can also be created on inspirational people in your niche, recipes, crafts, best gadgets, resources, anything. The sky is the limit here.
- My favourite new bloggers to keep an eye on
- The best Christmas baking recipes
- Best courses for learning SEO
- Best products for self-care
- Cute sewing patterns for toddlers
- DIY kitchen inspiration
Top Tip: If you are going to be using images or actual information from the blogger’s website, make sure to reach out and ask permission first. You will be surprised at how many will be flattered you included them. Plus, it’s great for building a network of like-minded people.
7. Tutorials and How-to Guides
These can be easy to write as they involve you talking about things that you are already familiar with. However, the more in-depth you go, the more time consuming it can be to write them. This doesn’t mean that you should put out a fluffy post. Not even a little bit. Tutorials give you an opportunity to establish authority in your niche, they also provide tonnes of value to your audience. Win win!
Ideas and Examples:
- How to grow a plant from a seed
- A step by step guide to installing WordPress
- How to install Google Analytics (this is an example of a how to that I have written)
- How to pack your suitcase using packing cubes
- Step by step guide to training your dog to sit
Top Tip: Break down your tutorial into small, bite-sized pieces and use language that they can understand. Don’t assume your readers know what they are doing.
Anything you can think of can be made into an infographic. That’s what makes them so popular. Infographics can be made using charts, timelines, lists, comparisons, data visualisations, maps, flow charts and everything in between. Infographics consciously and clearly condense information into an easily digestible visual representation. Phew, that was a lot of big words! Be creative and see if you can think of what kinds of infographics you can add to your existing content.
- Marketing do’s and don’ts
- Easy ways to practice self-care
- Siteground vs Bluehost
- 5 steps to create a daily routine
- A timeline of the history of dog breeding
Top Tip: Ensure that your infographic is professional looking. You can use PowerPoint, Canva, Piktochart, Visage or Photoshop to create them.
If you have your review down pat, you can take it further and compare two or more similar products side by side. Think of it as a group review. Often when people are considering a purchase, they are going between multiple alternatives. Sprinkle your affiliate links and make a few pingers while you are at it as well. Again, make sure that you know the products well. You can compare books, courses, tech, software, appliances, companies, anything you can think of. Even types of teas (if you have this post, I would love to read it. Mmm, tea).
Ideas and Examples:
- Siteground vs Bluehost is a post I did that compared these two popular website hosts side by side
- Best hotels in a city
- Which mirrorless camera comes out on top?
- Self-help books
- Best store to save money on gear
10. Beginners Guides
Beginners guides are popular posts because there are always beginners in every niche. These guides are usually good for SEO as they provide you many opportunities to tuck your keyword and phrase in a multitude of ways such as definitions, synonyms for common terms and rephrasing in ways that are natural and provide value to your reader.
Top Tip: Write these as though the person reading has never heard of your subject before. Aim it for absolute beginners. You can always link to posts aimed at more experienced readers. This way you are guiding your reader along a journey.
11. Expert Advice
Expert advice can be a combination of lists, interviews and roundups depending on how you want to approach it. They are generally easy to create, you simply send a message to experts in your niche with your question and compile all the advice into one post. Influencers in your niche are more likely to answer a single question than a page load of them and you get multiple perspectives on the same question which meats out your post. Many of the experts will share your post on their social media platforms as well which can expand your reach. Most people would be flattered as being recognised as an expert so don’t be afraid to reach out!
- Top bloggers reveal their biggest traffic secrets
- Industry experts share their favourite time management tricks
12. Guest Posts
There are a couple of ways you can approach guest posts, you can make it invitation only by reaching out to others in your niche or you can advertise for guest bloggers on your site. Make sure you have clear guidelines if you are going to do it this way. Here is an example from my travel website of my guest post guidelines and here is an example from my mental health blog encouraging others to share their story to help break the stigma that is often associated with mental illnesses. Guest posts add an extra dimension and value to your website. Most guest bloggers will promote the post as well so you are reaching a new audience.
13. Controversial Posts
Be careful when writing controversial posts as some controversies are very emotional. Choose your words wisely and expect others to disagree with you. However, they can be fun to write and are often shared frequently. Work out what controversy will interest your audience and how you can add to the conversation.
Top Tip: When dealing with those that disagree with you, be respectful. Everyone has their own opinion. Try not to respond disrespectfully and rise above any negativity. The internet has a long memory.
14. Resources Post
Everyone likes to know what works for other people. Do a big ole list of what resources you use, it could be books, websites, courses, tools or software. However, make sure to include some info with your resource, don’t just name drop. Explain why you are recommending it or why you use it, eg what are the benefits of using the tool?
Ideas and Examples:
- 2019 best SEO tools
- Resources I can’t live without as a blogger
- Best websites to save money on travel
- My favourite social media automation tools
Bonus: Include your affiliate links to make some extra money
14. Frequently asked questions
Frequently asked questions (FAQs) are a fantastic type of post to include in your repertoire. If you are answering questions your readers genuinely have, chances are, others will have the same question as well and those questions are most likely being Googled. You can choose whether you want to pop all your FAQs in one post or use them as a series of posts.
Bonus: These posts allow for lots of engagement from your readers
15. Questions you should be asking
Whereas FAQs are questions your readers are usually asking your ‘should ask questions’ (SAQs) are the questions that someone with more experience knows to ask. You can use your post to help educate your readers on the questions they should be asking and why they should be asking them.
- Questions you should be asking your real estate agent
- 5 questions you should ask during a job interview
- Questions to ask your Dr during a checkup
- Questions you should ask before purchasing an online course
16. Time-saving posts
Have you ever heard the phrase, “time is money”? People like to do things in as little time as possible (especially unpleasant tasks) so they can spend their time elsewhere. Why not write a post that will help them save time?
Ideas and Examples:
- Time-saving morning routine for busy parents
- Batch your Tailwind with Pinterest to save you a tonne of time manually pinning
- How to come up with a year’s work of content, quickly!
- Get your cleaning done in 30 minutes or less (can someone write this post please?)
- How to organise your time
17. Preview posts
Give your readers sneaky peaks and show them what you have been working on. This shows that you value your readers, creates anticipation and giving them the chance to ask questions which can then add further value to your product if you address them.
Bonus: By doing a preview post, it also keeps you accountable as you don’t want to let your readers down and break their trust.
Cheatsheets give guidance, the aim isn’t to write a long in-depth guide that covers everything. A cheat sheet is short, succinct and straight to the point.
- Conversions for common baking/cooking measurements
- WordPress key shortcuts
- Photoshop edit cheat sheet
Bonus: Turn your post into an opt in to offer to your readers
Series lets you cover a topic more in-depth than a simple blog post. They are also perceived as high value by readers. Series are great to write as you can concentrate on one aspect of your topic at a time without overwhelming your readers.
- Spring planting with posts on getting the soil ready, how to sew seeds, which seeds to plant and so on
- Travel series with posts on planning, booking, packing and so on
20. Holiday posts
Holidays are fun, they are popular and people tend to Google them. A lot. They Google dates of the holiday, recipes, game ideas, gift ideas, DIY ideas and anything else under the sun. To take advantage of the holidays, schedule your post well in advance of the actual holiday. For example, if you are a DIY craft blogger, you will want your post going out early November at the latest so it has time to gain traction and people have time to make your craft.
- Top 5 Christmas jumper knitting patterns (unrelated, if anyone wants to send me a Christmas jumper, I would be more than happy to take it off your hands)
- Fun Easter activities to do with pre-schoolers
- How to decorate your house for Christmas on a budget
21. Gift guides
Similar to holiday posts as you can take advantage of the holidays with these types of posts. Again, have them out nice and early so they have a chance to be seen by your audience. You can create gift guides for any occasion and for any type of person. You could even do one for cats if you really wanted to (which you should, I have a kitty that likes presents. Well, he likes boxes…)
Ideas and Examples:
- Mother’s Day gift guide for the outdoorsy Mum
- Christmas gift guide for the fussy teen
- Self-care gift guide
- Gift guide for the person who has it all
Bonus: Sprinkle your affiliate links throughout your gift guide
Other Types of Posts You Can Write
- Problems and Solutions
- Inspirational Stories
- Surveys and Polls
- Success Stories
- Open Letters
- Behind the scenes
- Funny/tongue in cheek posts
- Photo Posts
- Quote Posts
- Myth vs Facts
- Monthly Updates and Stats
- Income Reports
- Podcast show notes
- Travel or Life Experiences
- Create a Glossary
Adding a variety of posts on your blog is always a great idea. It gives you more diversity and makes it interesting as a content creator to spread your wings and try something new.
What new type of post are you going to try?
*Time for a cheesy plug*
If you don’t have time to create content or curl up in a ball at the thought of it, check out my freelance services and let’s chat. I love creating content
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