Tailwind is a great tool if you want to use Pinterest to drive traffic to your website. It is an automation tool that schedules Pins to your Pinterest boards all day every day without you having to actually be on Pinterest all day every day. How nice!
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The Benefits of using Tailwind
There are many benefits involved in using Tailwind to raise your profile.
- Tailwind is a huge time-saving tool. All you need to do is spend an hour or two on Tailwind a month and bam, you have a whole months worth of pins scheduled to your Pinterest account.
- If you use Tailwind Tribes, you get even more eyes on your pins. WIth the rules of most tribes being 1:1, you have to add other peoples pins to your schedule. Everyone helps each other out, so chances are high that your pins will be scheduled as well.
- With Tailwind scheduling pins to your account over the whole day, this increases the chances that people will see your pins. It also makes Pinterest like you a little more as you will be constantly active (without being constantly active).
- You are using your time much more wisely, especially if you batch your pins
- You are staying consistent with your pinning. Again, this will make Pinterest like you that wee bit more.
- Using the smart schedule will enable you to pin at optimised times based on when your audience is most engaged
- The Smart Loop enables you to loop your pins to your group boards. This means that your pins are consistently being pinned to your group boards, even months after you set it up.
- You can measure your boards, pins and profile with the analytics that offer an insight into your Pinterest account.
So there you go! That’s only a few of the many benefits of using Tailwind. Right, now you know the benefits, how do you set up your Tailwind account?
Signing up with Tailwind
Once you have set up your Pinterest business account, stay logged in and sign up for Tailwind (sign up here).
Make sure that you are signed into the Pinterest Account you want to use then click ‘sign in with Pinterest’.
You can start with a free trial which lets you schedule 100 pins to see if you like it. This gives you the opportunity to explore Tailwind and find out whether it is going to work for you before shelling out the pingers.
If you have chosen a free account you can start scheduling pins. If you choose the paid version you will need to add your payment details and plan. I have the basic plan and that does me just fine.
Optimising your account
You will see in right sidebar how complete your Pinterest account is. I would recommend taking some time to go through this and optimising your Pinterest account. This will help Pinterest understand your account better and will enable them to show your account to the relevant people.
It can be time-consuming if you have a lot of boards to add categories and descriptions to, but it is worth taking the time to do this.
Click on ‘See All Suggestions’ and work your way down the list. Once you have done this, it is time to move onto the fun stuff.
Related Post: How to enable Rich Pins
The smart schedule allows you to choose the number of times you want to pin and either add the suggested optimised timeslots or your own.
Go to scheduled pins which you can find on the left-hand sidebar and click on add/remove timeslots at the bottom of your queue. This will take you to a new page. You can either add the suggested timeslots or create a whole new schedule.
Once you have your smart queue optimised for you, it’s time to start scheduling it.
Scheduling Your Pins
Now, this is what Tailwind was made for!
There are several ways to add Pins to your Tailwind queue. Installing the Tailwind Chrome Extension is a great idea. You can find it either by simply Googling ‘Tailwind Chrome Extension’ or finding it on the tab in your Tailwind publisher. Either way works just fine.
If you have no drafts scheduled, you can go into your drafts, find it on the left-hand sidebar, and you will find Tailwind knows you well with suggestions based on what you pin. Start typing a board name and it will pop up, click schedule now and it will be in your queue. Ta da!
Alternatively, pop on over to Pinterest and click on the wee Tailwind icon on the pin. It will come up in a new window, type in your board name and voila, it’s now in your queue. Do this until your queue is nice and full.
Related Post: Pinterest Tips that will help you drive traffic to your website
Tailwind Tribes is a great tool to get acquainted with.
Click on your Tribes on the left-hand sidebar. A list of suggested tribes will pop up or you can use the search bar to find one in your niche. I would recommend joining niche specific tribes. They work much better than free for all tribes as you have many more like-minded people in your tribe.
Some tribes you have to ask to join, just send the owner a nice message about who you are and what you intend to pin to their board. Chances are high that you will get accepted. If you don’t, just move onto the next one.
Once you have joined a couple of tribes you can now start scheduling and adding your pins. It is always a good idea to add other peoples pins to your queue before adding your own pins. Start typing your board that you wish to schedule it to and add. Done!
I will be adding a Tailwind Tribe Tutorial (alliteration at its finest) very soon so keep an eye out for specific Tailwind Tribe Tips (boom!).
I only have the standard 5 tribes, I used to have more but found it too time-consuming trying to keep up with them. If you join niche specific high reach tribes, you won’t need any more than this.
So there you have it, Tailwind basics. Keep an eye out over the next few weeks and more Tailwind Tutorials will be added and you will be a pro in no time!
Pssst, did you know that I am offering Pinterest Virtual Assistant Services? Find out more and let’s have a chat, I would love to help you grow your Pinterest.
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