When you first start blogging it can feel like you’re listening to a whole other language. From hyperlinks to SSL to Meta Tags. What the heck is everyone on about? To help you get a kick start I have compiled an Ultimate List (see, told you I like lists) of Blogging Terms You Need To Know. So sit back, read on and let the confusion slowly fade away as you zoom into the realms of a Blogger who knows his/her shizz.
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Blogging Terms You Need to Know: Content Terms
A/B Split Testing: Also known as split testing, it is comparing two versions of something (web page, headlines) to see which one performs better. For example, you may be thinking about doing a content upgrade but don’t know which one will perform better. You will then do a split test to see and then go ahead with the one that performs better in order to get the most people onto your email list.
Copy: This is sometimes used interchangeably with content. They mean the same thing.
Contact Form: A form on a blog page or post that lets readers get in contact with the blogger.
Content Marketing: A type of marketing that includes creating and sharing of content such as videos, blogs, and social media posts. These are not necessarily used to promote a brand, they are often used to educate readers.
Contributors: People who add content to your blog. They ‘contribute’ to your blog.
Evergreen Content: This is content that will always be useful to your ideal reader.
Guest Post: A post published on a blog that was written by a blogger who doesn’t own the blog. In other words a ‘Guest’ on your blog who writes some content for you to publish.
Keyword/Keyphrase: The words or phrase that you want your blog post or page to be found for when people use search engines. These should define your post or page.
Keyword Research: This is the process of researching which keywords/phrases people are looking for so that you can optimise your content.
Long-tail Keywords: A keyword phrase of 4 or more words.
Niche: This is what your blog specialises in. For example, it could be Vegan Cooking or Mum Blogging.
Podcast: Audio files available to download or stream from the internet, usually based on a certain theme.
Post: Content published to a blog. For example, this is a post.
Sponsored Post: Content that promotes a product or service to encourage readers to purchase something. Sponsored posts are paid for by a brand or company.
Stock Photo: A photo licensed for a specific use. You can get them for free on some sites or pay for memberships on others. Always check the licence before you use a photo from the internet.
Tags: additional labels that can be added to blog posts to help people find similar content.
Vlog: A blog post that is in video format.
Blogging Terms You Need To Know: Techy Terms
Alt/Alternative text: A description of an image used by screen readers. If your image won’t load for some reason, the Alt text will be displayed instead.
Backup: A copy of your blog taken from a certain point in time and is used to restore your blog to that point in time if something really bad happens. You should be doing regular backups of your site.
Browser: Something used to browse the internet such as Internet Explorer or Google Chrome.
Cache: A copy of a website saved by the browser so that it doesn’t have to reload every file of that website every time you visit it.
CAPTCHA: A special test used to make sure that a person is about to submit a form and not an automated computer program. You find these often when signing up for email lists. No one wants a bunch of robots on their mailing list.
CMS: CMS stands for Content Management System, and is the platform you are blogging on. WordPress is my CMS but you can use Wix, Squarespace, Blogger or any number of platforms.
Configure: This means to shape or put something together such as the settings of a plugin so that it functions correctly.
Cookies: A small piece of information stored on a browser, usually used to hold user preferences. Not the fun kind of cookie you can eat.
CSS: CSS stands for cascading style sheet. CSS tells the HTML how it should look. Colours, fonts and text alignment are all handled by CSS.
Domain Authority: A score that predicts how well a website will rank in Google search results. The higher your Domain Authority (ranked from 0-100), the higher you will rank in Google. You can do certain things to increase your Domain Authority such as have backlinks to your website from bigger websites.
HTML: HTML stands for hypertext markup language and is the coding used to create web pages and blogs.
Indexing: When search engines compile a list of web pages on the internet. You want to index your site on search engines so they know to show them in search results.
META Description: A summary of your post displayed when displayed in a list of search results. When you have Yoast SEO it will encourage you to write your own before publishing your post.
META Tags: HTML tags that contain useful information about the page. They are hidden in the code of your website and include things such as keywords and what images to display next to a post on social media.
Page Authority: Is an SEO score that predicts how well a specific page will rank on search engine result pages. The rank is from 0-100 and the higher your rank, the more likely you will be to placed higher for search engine results.
Plugin: A piece of software that can add extra functionality to your blog. You can choose from literally thousands of plugins that will do anything from adding sharing buttons to your page to automating backups. If you don’t know which ones to install, I wrote a handy post about the Top 9 Plugins You Need to Install ASAP. (Check out that Anchor Text. You will know what I am talkin’ bout soon).
Self-Hosted: This means that you own your content and pay a company to keep your website running. If you are serious about blogging you will need to be self-hosted. I recommend Siteground if you are going to self-host.
Sitemap: An index (or map) of your site that helps users and search engines navigate your blog.
SSL: SSL stands for Secure Sockets Label. You know that little green padlock next to your domain name in the browser? An SSL gives you that.
Blogging Terms You Need To Know: Layout Terms
Above the fold: The part of the screen visible before scrolling. Think of it like a newspaper, it will be the part of the newspaper that people see first as it is above the fold line. This will be your readers’ first impression of you.
Favicon: The little picture that appears on your browser tab. It should represent your website. For example, mine is the initials I use at the end of every blog post, this is to create consistency and so people will recognise my site.
Featured Image: This will be an image that represents a post. It is usually the preview image used for a link on social media.
HEX Code: Or Hexadecimal Value. This is a colour code used in HTML to display a web page. When you are choosing your custom colours you want to write down the HEX code so that you have the exact same shade everywhere. For example, the HEX code for black is #000000 and white is #FFFFFF
Homepage: This is your website’s main page. It is the first page that people will land on when typing in your domain name.
Sidebar: The area on the right or left sides of the screen that have extra information on them. Sometimes they are on each page and sometimes just particular pages.
Tagline: A short phrase or sentence used to explain your website or blog is about.
Theme: The theme is how your website looks, the layout and styling. One of the first things you should do after setting up your blog is choosing a theme.
Typography: Your font style is your typography. You want a nice, readable font.
Usability: How easy it is for users of all abilities to navigate your blog and consume your content. You want a site with a high usability.
Widget: These are generally found in the sidebar or the footer of a website. They’re small sections that do a specific job such as a text box, email sign up form or showing your latest posts. You can play around with these, change them and customise to fit your theme.
Blogging Terms You Need To Know: Link Terms
Anchor Text: The clickable text in a hyperlink.
Backlinks: A link to your blog from another website. This is really useful for your Domain Authority.
Do-Follow Links: A link, where the ranking of the site that the link is on, is acknowledged by Google.
Domain Name: This is the main part of a website URL, my domain name is thatkiwiblogger.com
External Link: A hyperlink that directs people to a website that isn’t yours.
Internal Link: A hyperlink that directs people to another page or post on your site.
Link Building: The process of gathering quality links from other websites to yours. This will help your Domain Authority.
Nofollow Links: A link that doesn’t count in favour of the destination page’s page ranking.
Hyperlink: An image or text that links from one web page to another.
Pingback: The notification an author gets when his or her article has been linked to another website.
Permalink: A permalink is a link to a specific blog post or page. (A permanent Link).
Redirect: When a post or page automatically sends a visitor to another URL.
Rich Anchor Text: Clickable content that contains your focus keywords instead of using general content like ‘click here’.
Slug: The piece of a URL that describes a particular blog post. For example, the permalink for this post is https://thatkiwiblogger.com/blogging-terms. The slug for this page is ‘blogging-terms-you-need-to-know’
URL: Unique Resource Locator, in other words, your blog’s web address. For example, mine is https://thatkiwiblogger.com
Blogging Terms You Need To Know: Monetizing Terms
Affiliate: Someone who has an online presence like a blogger or influencer who partners with a company to sell their product or service.
Affiliate Links: Affiliate links are product-links that are unique to a specific blogger. If someone clicks the link and purchases something, the blogger will then make a small commission.
Affiliate Marketing: A relationship between an advertiser and a blogger where the advertiser pays the blogger to promote their product or service.
Influencer: An individual who has a large following and can influence their readers buying decision because of the relationships they’ve built with them. You may have heard of Instagram Influencers.
Influencer Marketing: A type of marketing. Brands use people with a large following to promote their product or service.
Media Kit: A document that has a brief description of your blog, and your social media and email follower counts. This is usually submitted when working with brands.
Pay Per Click: This is a form of internet marketing where an advertiser pays a fee each time someone clicks on their ads.
Blogging Terms You Need To Know: Email Terms
Email List: This is a collection of emails or subscribers. This is one of the first things you want to start building after you set up your website. An email list allows you to grow your blog, get traffic, connect with your audience and sell stuff.
Email Marketing: This is essentially promoting content, products or services to your email list. It can be created by you or an advertiser.
Email Marketing Service Provider: A service that allows you to send automated emails to your subscriber list. MailChimp and ConvertKit are Email Marketing Service Providers.
Lead Magnet: This is also known as a freebie, opt-in or upgrade. This is usually something free you offer to your readers in exchange for their email address. It can be a piece of content that is related to a particular blog post or page and is usually something that will help your readers with something. It is a great way to build your email list.
List Building: A type of marketing campaign to get people to opt-in to your list with their email address. You create a lead magnet to build your email list.
RSS: Real Simple Syndication. This allows subscribers to get updates on the latest content from their favourite websites.
Blogging Terms You Need To Know: Traffic Terms
Bounce Rate: The percentage of people who leave a website after viewing just one page. You ideally want a nice low bounce rate which means that people are staying on your site for longer.
Click Thru Rate: This is the percentage of people who visit a website and clicks any text linked to an ad or another web page.
Gravatar: This stands for Globally Recognized Avatar. It’s your little picture that appears when you leave a comment, like or interact with a website.
Inorganic Traffic: (Or paid traffic) comes to your website as a result of an ad that you have paid for.
Organic Traffic: This is the traffic that comes naturally to your site such as from search engines.
Page Views: How many times someone visits a web page on your site. If someone visits 2 pages then that counts as 2 page views.
SEO: This is one you will hear a lot for a good reason. SEO stands for Search Engine Optimisation, which is essentially the process of gaining organic traffic to your website from search engines such as Google. Yoast SEO is a great tool to help you get the hang of SEO.
SERPs: This stands for ‘search engine results page’ ideally you want yours on the first page.
Unique visitors: The number of unique users who have visited your blog. If a person visits your blog regularly, they will only be counted as one unique visitor.
And that’s it
Phew, that was a lot of information in a short space of time! If you didn’t get a chance to take it all in at once (which let’s face it, at over 2,000 words that was a lot to take in) make sure you pin this post for reference and keep coming back to it. I hope you found it helpful anyway.
Do you have any other words that I may have missed? Leave them in the comments and I will be sure to answer them for you. If you don’t ask, you don’t find out is my motto.
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