There are soooo many reasons why you should have a content calendar. You should always have one in your biz, it will help you be more organised, you won’t be so ad hoc with your posting, you can plan your marketing around important dates and your website and social media will be much more cohesive just to name a few
Keep reading to find out why you need one in this post
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Here are just a few benefits of having a content calendar
- It makes it easier to batch tasks. If you know what is coming up you can easily batch your tasks such as creating pins, doing keyword research, designing opt-ins and more
- You can see at a glance what your writing will look like for the month/week/quarter
- It helps you stay consistent
- Holidays, events and special dates won’t zoom by you so quickly
- It helps you stay sane!
- You have time to think about what you are going to create in advance rather than just winging it week to week
- A content calendar will allow you to plan your marketing around upcoming launches. For example, if you have a course launch coming up later in the month, you can start creating content that will build your launch
- You can have a cohesive plan across all your social media platforms as well as your blog
- You will feel much more organised and in control
- An editorial calendar can save you a crap tonne of time (huzzah!)
- You will also be more strategic in your content creation
- You can organise your writers and contributors much more easily
- It enables you to visualise and share your strategy with your team
- You are better able to close any content gaps
- A content calendar enables you to plan your SEO strategy before creating content
- Will can give each piece a clear purpose
Helps you in staying consistent
An effective content calendar will save you the time to decide what content you need to write at a specific time. You can also be consistent across your social media platforms and website. For example, if you are focusing on content for the month (like yours truly), you can continue this theme through on your social media platforms.
You are much more organised
The primary goal of a content calendar is to organise your thoughts so you can easily implement those thoughts into actions in the future. Without a content calendar, many bloggers rely on last-minute tasks to keep their blogs up and running.
A good example would be a food blogger who writes about recipes would need to post their holiday recipes well before the holiday. This will give your post time to gain momentum and their readers can start their preparations nice and early. Without a content calendar, it would be easy to panic around Thanksgiving, realising that it’s too late to post content when it matters most.
You will stay in control
A content calendar can help you feel more in control of your blog. You can see at a glance your upcoming posts, launches and dates, but you aren’t bound to this. You can move posts around as necessary, for example, you might be running late with your upcoming launch so may need to move the posts that tied in with your launch back a week or two. That’s ok! Just make a few switches and all will be well in the world again. If you have planned well ahead, making a few switches will be easy as pie and you won’t need to panic about finding content to replace it with.
You are much more cohesive
A content calendar is the best way to make sure your site and marketing efforts feel cohesive to your readers. You don’t want to be posting content about one topic on your blog and something completely different on your social media platforms and something completely different again to your email list. With your content calendar, you will be organised well in advance and can align all your posts, social media and email so they align and complement each other.
Helps you plan what to post
If you get stuck week to week coming up with ideas on what to post on your website or social media then you need a content calendar. If you plan several weeks in advance you have plenty of time to write, edit and schedule your posts and you can always be ahead of the game. Another benefit of planning well in advance is that it gives you enough time to think about the content you have in mind and whether or not it suits your audience, theme, goals and overall plan.
A content calendar can help you outline your content mix
It always pays to have a good variety of types of content that you create. Mix things up a bit by creating different types of posts and content for your audience such as:
- How-to guides
- Opinion articles
- Product reviews
- Case studies
- Interactive content: quizzes, polls, interactive maps, personality tests, and so on
- Studies and research papers
Depending on your niche, you may want to add other forms of content as well.
A good content calendar will save you time and energy. It helps to keep you more organised and on top of your website. Your calendar should also keep your readers and audience engaged by preventing your content from becoming stagnant, becoming repetitive or going off-topic.
Have I convinced you yet? Leave a note in the comments and let me know how much you love your calendar!
*Time for a cheesy plug*
If you don’t have time to create content or curl up in a ball at the thought of it, check out my freelance services and let’s chat. I love creating content (see? That’s me below with a smile while creating content).
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