I see numerous new bloggers in various Facebook Groups asking why they aren’t getting much traffic to their brand new site. Why they aren’t getting many people signing up to their mailing lists. Why they aren’t making any money off their blogs straight away. Blogging and running your online business isn’t a quick and easy option if you are in it just to make money. As a brand new blogger, it will take time, patience, a lot of hard work and a fair few hours of hard slog. It won’t happen overnight but if you put in the time and hard work, it can happen.
Tend to your Garden
I think of running an online business or blogging as being like gardening. You need to prepare the soil, plant the seeds, water the seeds, tender to your crop and nurture it before you even start to see any results. Things are happening below the surface, the seeds are beginning to sprout, roots are forming. You can’t see it, but it is happening. Much as the same as an online business. If you prepare the soil, plant the seeds and tender to your crop (business), below the surface things are starting to take hold. Be patient young grasshopper.
Laying those solid foundations is the most important thing you can do for your business. It will create strong, hardy roots which in turn will foster a beautiful flower (or pumpkin, if that’s what you have chosen to plant). A flower or crop will not flourish without the proper foundations being laid. It will wilt and eventually die. While that is an extreme example, the same thing can happen to your online business if you don’t lay those foundations. You need to nurture your business, weed it, water it and tend to it regularly. Without doing those, your business will wilt as well. You guessed it, be patient, young grasshopper.
When I was looking through the Facebook Groups, one particular post popped out at me, “I launched my blog two weeks ago and am only getting 100-200 page views a day. What am I doing wrong?” This kind of question gets asked multiple times a day. New bloggers and business owners all these big bloggers citing their 10,000+ page views per day and are wondering why they don’t have the same results. First of all, 100-200 page views per day for a new website is fantastic! It took me months to get that on one of my first blogs and that was with a lot of hard work, hours spent on Pinterest, hours spent promoting my blog. If you are getting that amount of page view per day to your brand-new site, you are doing something right! Second, those bloggers that have thousands of page views per day are well-established, have worked incredibly hard to get to where they are and most likely, their blogs are years old.
Some things to remember as a brand new blogger
WHY, WHAT, WHO and HOW
Make sure you have a strong WHY, WHAT, WHO and HOW. You need to be crystal clear on your online business plan, so you can set clear intentions and your road-map to success. Without knowing your WHY, WHAT, WHO and HOW it can be incredibly difficult to stay focused and gain clarity. Your business will be all over the place. That’s not what you want.
Instant Gratification isn’t going to happen
Don’t stress if you aren’t seeing the results straight away. You are most likely not going to. That can be hard to hear but building an online business is not an overnight thing. It won’t happen straight away but it will happen for you if you put in the work
Consistency is Key
Be consistent. Consistency is key, it makes you memorable and lets your readers know what they can expect from you. If you are constantly changing, it will confuse your readers, they may get fed up then stop coming back. You also won’t be recognizable and won’t stand out amongst the thousands of other online businesses out there.
Have a Solid Social Media Strategy
Have a solid strategy in place to build your traffic. In the beginning, I would suggest figuring out where your readers are hanging out and mastering ONE social media platform at a time. Once you have mastered one, you can then move on to the next one. If you try and do all at once you will find that you burn out far more easily. I mastered Pinterest first as that’s where my readers hang out and Pinterest is fantastic for sending traffic to my site. But in the beginning, I only focused on Pinterest. Once that was running itself and I had a solid Pinterest Strategy in place, I moved onto Facebook. Another social media platform where my readers hang out.
Work on your Email List
Start building your email list straight away, but don’t stress if you don’t get hundreds of subscribers in your first month (or seven as in the case of my first blog). Again, you need a solid strategy for building your email list. This will take time, but it will happen if you have the right strategy in place. I ignored building my email list for months on my first blog, thinking that I had nothing new to offer my readers other than what was on my website. I was wrong. There is always a reason to build an email list, even if you aren’t planning on doing anything with your list until you have established your online business, it will help immensely to have them at the ready and to have already built a relationship with you.
Quality over Quantity
Keep putting out quality Quality content will keep your readers coming back for more week after week. They will become excited about your content and want more. Don’t just post for the sake of posting, because you haven’t for a while. Quality over quantity. If you are posting content too often and of low quality, you are going to lose your readers very quickly.
One or two high-quality posts a week is ideal. That way you can spend time researching, making sure that your content has been proofread a dozen times, it makes sense, it is valuable to your reader and it is of your highest standard. Often, people think that they have to post every day in order to gain readers. This is not true for several reasons. If you are posting every day, you are going to be clutching at straws for ideas of what to write soon enough, the quality will drop, you will lose momentum and just start posting for postings sake. Your readers can pick this up and will stop coming back. You aren’t giving them enough time to digest your content and you are over-saturating them.
Plus, each time you add a new post, you aren’t giving it enough time to take off, it is being replaced on your home screen or your recent posts almost as soon as it gets put up. It will soon get lost amongst all your other work. Give your content time to take off, to flourish and let your readers digest it before putting something else in front of them. Longer posts tend to rank higher in search engines as well if you are posting every day, chances are they will be short posts as it is unrealistic to expect to be able to post long, high-quality posts every day. One longer, good quality post is more beneficial than five, short low-quality posts.
What is your Passion?
Make sure you’re starting your online business for the right reasons. Not just to make money. Though that is an end game, it shouldn’t be the reason why you started your online business. Do you want to help people? Is your topic something that you are incredibly passionate about? Are you starting a business so that you can get all your creative juices out into the world? If you are starting your online business purely to make money and aren’t truly invested in your topic, it will be a hard uphill battle to make that money. Readers aren’t silly, they can see through your words and find meaning between the lines. If you aren’t passionate about your topic, it will be fairly obvious.
Build some Trust
You need to build trust with search engines and social media before they start directing the big traffic your way. Hundreds of websites get started every single day. Many of them don’t last. Search engines place preference to well-established, consistent, high-quality websites. They won’t start sending traffic your way until you have built that trust. You also need to build trust with your readers. They aren’t going to buy something off you straight away. They like to know who they are buying from and why they should buy from you. You wouldn’t buy something from a stranger in the street just because they said you should. The same principle works online as well.
You can build an online business, you can get high traffic volumes. But you must put in the hard work as a brand new blogger. I know I have said it several times, but it is something that is so important to keep in mind, it won’t happen overnight but it will happen. Prepare the soil, sow the seed, tend to the garden and it will flourish before long. When it does flourish, if you have laid the correct foundations, it will be a bumper crop.
Right, go sew some seeds,
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