If you haven’t yet heard this phrase, information overload, you will soon. It happens to the majority of new bloggers at some time or another. Information overload is when you simply have too much to learn, so much that you feel overwhelmed, frustrated, and more confused than before you had help.
The endless array of blogging opportunities
Information overload happens easily in the online world because there are so many options. There are an endless array of opportunities. You can be a product owner and an affiliate at the same time. You can use article marketing, social marketing, or pay per click campaigns. If you’re new, you may not know much about any of the above, and suddenly you’re thrust into an environment where everyone’s opinions differ and you don’t know where to start.
Trust me, the ostrich approach (burying your head in the sand) doesn’t help. Been there, done that. Neither does purchasing all the books and all the courses.
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What you can do to avoid information overload
The first thing to do is calm down and take some of the pressure off of yourself. All of this information you need to digest isn’t going anywhere. It’s going to be here tonight, next week, and a year from now.
One step at a time
Don’t invest in a guide about Google AdWords, another about Squidoo, and one about Affiliate Marketing all at the same time. There’s an old saying, “How do you eat an elephant?” Answer: One bite at a time. Blogging is your elephant.
You have to choose whether you want to eat the ear, the foot, or the tail section first. It doesn’t matter if you start out learning about social marketing before you know the ropes of article marketing. It just matters that you choose one thing at a time.
The point is that you’re educating yourself and putting that knowledge to work for you. As long as you read that social marketing guide and apply that insight into a method of making money, you’re on the road to success!
Do what makes sense first
Some things won’t make sense to learn before others. If you know you have no money to start with, then don’t buy (or even download for free) a guide about pay per click marketing. Start with something you can do.
You don’t want a guide to everything all at once. You want to invest in small, bite-sized chunks of information that you can digest and utilise before moving on. Want to start with a free blog? Get a blog guide. Launch a blog.
Then move on to whatever interests you next, such as product creation or selling on eBay – whatever floats your boat. The key is to not get overwhelmed by having too much information and too many choices at once.
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Shiny object syndrome can cause information overload
While working from home can be one of the most exciting ventures you’ll ever undertake. It can also create the kid in the candy store effect. You see so much good stuff that you can’t pick – so you buy and buy and buy.
You get your goodies and you open them all up and take the first step. But it ends there. You never take the second step. You might feel overwhelmed or see another hot and trendy product to buy.
So those opportunities sit like beckoning lights that you learn to ignore. This is known as the shiny new object syndrome. When this happens, it means you were intrigued by a product or an idea enough that it took the place of the one you’re currently implementing.
You loved the way it was presented, loved the thought of making money using the product, you wanted it – so you got it. But then the newness wore off because you didn’t keep focused on what enticed you to buy the product to begin with.
Why shiny object syndrome sucks
You won’t ever succeed when you continually buy products if you don’t actually take the practical steps of using them. How many shiny new objects have you bought in the last year? The last six months? Did you give any of them a fair effort before moving on to the next?
On the other side of this picture is the mindset of, “I’ll make this work if it kills me” and those people never reach out to try anything new because they get stuck vowing to achieve the same results that were promised on the sales letter. They’re going to go down fighting despite the writing on the wall that tells them they need to move on.
Find a balance
Instead of being caught between two extremes and trying to force yourself into a mould, create what works out of what you get and do things your way. There is no rule police squad that will come bang on your door if you don’t follow step by step what marketer A did to reach success.
You’re a unique person with personality, gifts and traits that marketer A doesn’t have. So gather what you’ve learned and the products that you’ve bought and take a hard look at your efforts.
Did you really give it all you had? And it still didn’t work? Then there’s no shame in moving on. But if you have product after product and you’ve never genuinely attempted to work them, put the effort into it and you might be surprised at the results.
Before you buy anything think
- Do I have a similar product/ebook/course?
- Is this going to provide me the skills that I need?
- Do I have enough money to justify the spend?
- Have I utilised the products that I already have?
Stop and think before you buy anything new. Often we just buy and buy without ever really utilising what we already have. If we stopped and thought about it, we would probably realise we already have three similar products.
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I will admit that I have been suckered in by shiny object syndrome then went down the information overload street. It sucks and often makes you feel worse because you have just wasted your money and have nothing to show for it. I made a conscious effort last year to not open any emails that were selling things as I knew I would get suckered in. Since then I have actually opened the products that I do have and started working on them.
I have felt much better in terms of money (huzzah for not spending it!) and within my business. I am using the new knowledge I have gained and implementing it rather than jumping from shiny object to shiny object.
Are you a sucker for shiny objects too? Let me know in the comments your shiny object Achilles heel! Mine is bundles. Love me a good bundle.
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